Two-way customer communications
Acquiring new customers in this context requires having an intelligent tool capable of generating a quote quickly, of adjusting it in real time, according to customer feedback and selected options, of simplifying contractual jargon, of identifying the right channel according to the context, to adjust it according to customer behaviour, and to present content adapted to the reading medium used, while respecting the security and the protection of his data.
To meet these challenges, Sefas is supplementing its Harmonie Communication Suite range with a real-time orchestration solution for the omni- channel customer journey. HC Conductor is a platform for optimising the customer journey by personalising it to suit each individual, dependant on the context of the communication.
With HC Conductor, the one-way mode communicating – documents sent from the company to its client – is transformed into a two-way and real-time communication. The interaction is immediate: the document is no longer a simple top-down information page, it becomes a space for communication exchange and a business accelerator.