1. About this Policy

By accessing and using our Site, you are accepting the practices described in this Privacy Policy.

Before submitting your personal information to our Site, please read this Privacy Policy carefully. This Privacy Policy is designed to assist you in understanding how we collect, use, and disclose personal information that we obtain through your use of our Site.

2. About Sefas Innovation Ltd

We are Sefas Innovation Limited, and we are based in Whitefriars, Lewins Mead, Bristol, BS1 2NT, United Kingdom.

Our site allows you to search for and share information about technology products, services, and solutions, visit our partners, or communicate with the Sefas team. You can also access the latest whitepapers, blogs, case studies and videos in our Media page.

We also benefit from your feedback, since this can improve the products and services, and have a better understanding of business needs within different industries.

3. What You Should Know Before Using the Sefas Innovation Site

Before using and sharing information through our Site, you should understand the different options you have and their meaning.

  • To search for information and to read some content, you don’t need to enter personal information such as your name, or email address, but if you want to see full content of blogs or whitepapers or use the full features of our site you may be asked to submit your contact details to us.

4. Sources and Types of Personal Data We Collect from You

We receive and store any information you enter on our Site or give us in any other way, this may include information that can identify you (“personally identifiable information”).

You can choose not to provide information to us, but, in general, some information about you is required in order for you to enjoy the benefits of accessing full content on our Site.

Information we collect from:

  1. a) Accessing Media on our Site.
    To use some of the features of our Site, certain information may be required. For example, your name, business email address, telephone number, and company information is necessary if you want access to full whitepapers, case studies or videos. Other additional information is voluntary, for example your job title and Industry.
  2. b) Other Sources
    We also may periodically obtain both personal and non-personal information about you from affiliated entities, event organisers, business partners, and other independent third-party sources and add it to other information about you. For example, if you visit our Site by “clicking-through” from a site operated by one of our business partners and you have registered with that partner, then information about you that you have provided to that partner may be shared with us, such as contact information and demographic information.

5. How We Use Your Information

Sefas uses the information we collect about you to communicate with you, for marketing and advertising, and for legal reasons.

We use your information when you authorise us to use it and when it is necessary to enforce this Privacy Policy.

When it is necessary to fulfil our legitimate interests:

  • to solicit information from you, including through surveys;
  • to measure interest in and improve our offerings and Site; including to provide information about Sefas Innovation;

When it is necessary to comply with a legal obligation:

  • when we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Sefas Innovation, our Site visitors, our licensees, or others.

 6. How We Share Your Information

Sefas Innovation will never share your information with any 3rd party organisation or partner. All data stored is for Marketing and Sales communications and no end customer data provided to us from our customers is ever stored on or off-site. All data provided to us from customers is considered “test” data and is only used to fix or resolve issues, and then is destroyed.

7. Your European Privacy Rights

If you reside or otherwise find yourself in the territory of Europe, we are committed to facilitate the exercise of your rights granted by the European Data Protection law. Otherwise you can contact us at any time to discuss your privacy concerns.

Privacy rights under the European Data Protection law include:

Transparency and the right to information. Through this policy we explain how we use and share your information. However, if you have questions or concerns you can contact us any time.

Right of access, objection, restriction of processing, erasure, and portability. You also have the right to withdraw your consent at any time when we process your personal data based on your consent. To exercise these rights, please contact us.

Right to opt-out to direct marketing. You have the right to opt-out at any time to receiving marketing materials from us by following the opt-out instructions in our commercial emails or by contacting us.

Please note that we reserve the right to send you other communications, including service announcements and administrative messages relating to products or services of Sefas Innovation, without offering you the opportunity to opt out of receiving them.

Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the European Data Protection law, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement.

8. Retention Periods and Deletion

Sefas Innovation retains your personal information to the extent necessary to reasonably serve customer relations, to meet our compliance and legal obligations, to enhance security and fraud prevention, and for audit purposes.

9. How We Protect Your Information

We want you to feel confident about using our Site, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us.

For example, only authorised employees are permitted to access personal information that you do not publish on the Site, and they only may do so for permitted business functions. Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorised personnel have access to personal information that you have not published on the Site.

You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via our Site while it is in transit over the Internet, and any such submission is at your own risk.

10. Changes to this Privacy Policy

Sefas Innovation may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by either sending a notice to the email address you provided to us and/or by placing a prominent notice on the Site.

11. How You Can Contact Us

If you have questions about this Privacy Policy, please contact us at


Sefas Innovation Limited, Whitefriars, Lewins Mead, Bristol, BS1 2NT, United Kingdom

Please provide your contact details, including your email address and a complete explanation of your concern.




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