406, 2024

What Is Customer Journey Mapping?

June 4th, 2024|Categories: Non classé|

Customer journey mapping is an excellent tool that gives a visual presentation of the entire process a customer goes through when interacting with a business. From initial awareness to post-purchase advocacy, this map helps businesses understand and improve every touchpoint along the customer’s journey. By looking at this journey in detail, businesses can find insights into a customer's behaviour, identify pain points and create strategies to increase the overall customer experience.  In this article we will explore what customer journey mapping is, its importance, and the steps to create a map.  What is Customer Journey Mapping? Customer journey mapping is [...]

406, 2024

How to make accessible communications in insurance

June 4th, 2024|Categories: Non classé|

In the insurance industry, accessible and inclusive communications are critical. Without them, customers with disabilities may face difficulties understanding policies, filing claims, and receiving assistance, which could lead to frustration for all involved. It could even eventually lead to legal issues if you don't have the correct policies and procedures in place. To address this, insurance companies should adopt an all-inclusive approach: understand diverse customer needs, simplify language and design, provide multiple formats, use technology and train staff.  In this article we outline the practical steps to ensure clear, inclusive, and supportive communications for all customers. Understanding accessibility in communications  [...]

705, 2024

Understanding the European Accessibility Act (EAA) and Its Impact on UK Insurance Companies

May 7th, 2024|Categories: CCM, Document Accessibility|Tags: , , , |

Understanding the European Accessibility Act (EAA) and Its Impact on UK Insurance Companies The European Accessibility Act (EAA) is a significant legislative measure aimed at enhancing the accessibility of products and services across the European Union (EU). While the UK has parted ways with the EU, the implications of this act are still pivotal for UK-based insurance companies, particularly those with business interests in Europe or serving European customers. The Act comes into force on 28 June 2025. What is the European Accessibility Act? The EAA is designed to improve the accessibility of products and services for people with [...]

1204, 2024

Sefas Is Attending The Digital Transformation In Insurance Conference

April 12th, 2024|Categories: CCM, CXM, Non classé, Omnichannel Communication|

Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May 22nd to May 23rd. This event is a key gathering for exploring growth opportunities and challenges in Insurtech, including panels on digital transformation for operational agility and product design for vulnerable customers. Why Attend This Event? This is a must-attend event for professionals across the insurance industry for a number of reasons including: Networking opportunities - Meet with and develop potential relationships with senior leaders and decision-makers in the insurance industry. High-level speakers - Hear from representatives of [...]

304, 2024

Quadrant SPARK Matrix names Sefas CCM Technology Leader

April 3rd, 2024|Categories: CCM|

SPARK Matrix Technology Leader awarded by Quadrant to Sefas for Customer Communication Management in Q1 2024 CLICK HERE TO READ THE FULL REPORT In a significant recognition of its efforts in revolutionizing Customer Communication Management (CCM), Sefas Innovation has been distinguished as a Technology Leader in the Quadrant Spark Matrix for Q1 2024. This recognition is not only a testament to Sefas Innovation's commitment to excellence but also marks a significant milestone in the CCM industry. The Quadrant Spark Matrix evaluates and ranks companies based on their technological advancements, market presence, and strategic vision within the CCM [...]

1803, 2024

Multi-Channel Strategy Or Omni Channel? Which Should You Use?

March 18th, 2024|Categories: CCM, CXM, Non classé, Omnichannel Communication|

As we head into 2024 it is more important than ever to have a concrete marketing strategy to support your marketing efforts. Knowing exactly how you will be promoting your brand, how much it will cost, on what platforms, and who you will be targeting are all key factors to consider when crafting a new marketing plan. But one other key consideration to make is whether you will be using as multi-channel or an omnichannel marketing strategy. In this article, we will be covering the difference between the two, the possible benefits of each, and which will suit your needs [...]

1103, 2024

What Is Insurtech And How Will It Evolve Customer Communications?

March 11th, 2024|Categories: CCM, CXM, Non classé, Omnichannel Communication|

Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May 22nd to May 23rd. This event is a key gathering for exploring growth opportunities and challenges in insurtech, including panels on digital transformation for operational agility and product design for vulnerable customers. To learn how Sefas Innovation can enhance your accessible customer communications through digital transformation, please email Karen Peters for insights and opportunities. For more details about the event and registration, visit the official conference page​​​​: What is Insurtech? Insurtech can be defined as the use [...]

403, 2024

How To Provide Great Customer Engagement In Banking

March 4th, 2024|Categories: CCM, CXM|

What is customer engagement?  Customer engagement is how your business (in this case, a bank) interacts with its customers and develops a relationship over time. When it comes to customer engagement in banking, the goal is to craft a relationship with your customers so they are encouraged to stay with your bank for many years. By building trust with your customers as well as a positive reputation for customer engagement, you will create new customers with ease and be able to sell more to your current customers. This is not a skill to be underestimated. With so much competition in [...]

2902, 2024

7 Banking Customer Experience Trends To Look For In 2024

February 29th, 2024|Categories: CXM|

The banking customer experience has evolved over the years, creating a new level of customer expectations and standards that need to be met. Customers are faced with more options than ever for where to place their money and who to spend it with. This includes fintech competitors who have entered the market, disrupting traditional bank and customer relationships. As a banking provider, it is important to act fast and offer an up-to-date customer experience or be left behind. In this article, we will take a look at 7 banking customer experience trends that are likely to make a huge impact [...]

2102, 2024

8 Ways You Can Create Ideal Insurance Communications

February 21st, 2024|Categories: CCM, CXM, Non classé, Omnichannel Communication|

Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May 22nd to May 23rd. This event is a key gathering for exploring growth opportunities and challenges in insurtech, including panels on digital transformation for operational agility and product design for vulnerable customers. To learn how Sefas Innovation can enhance your accessible customer communications through digital transformation, please email Karen Peters for insights and opportunities.For more details about the event and registration, visit the official conference page​​​​: world of customer communications is constantly evolving, meaning that customer expectations [...]

1902, 2024

5 Benefits Of Financial Document Automation

February 19th, 2024|Categories: Financial Services|

The financial industry continues to move forward with the times. With this, the days of traditional banking and customers traveling to physical branches for all their banking needs are seemingly in the past. There is still a need for these branches, but customers now expect to be able to handle most of their banking needs online. Whether this is through a website or via an app. Long-winded processes such as submitting proof of ID, for example, can be simplified by uploading the files to the bank's website instead of going into a branch. So, with customer experience becoming increasingly important, [...]

202, 2024

How To Create Digital Customer Communications In Business

February 2nd, 2024|Categories: CCM, Non classé|

Communication with customers can be one of the most difficult aspects of business to get right. On the one hand, effective customer communications will be informative enough to confidently explain exactly what needs to be said. However, they also need to be concise and to the point, available to read on multiple different platforms, and easy to reply to. With more and more business being completed online, whatever industry you are in, you will need to get your digital customer communications right. In this article, we will cover the most common questions that we find when it comes to creating [...]

1001, 2024

What Is Cross-Channel Marketing?

January 10th, 2024|Categories: Non classé|

With the continued development of digital marketing, some new strategies have emerged. The ease of online marketing has made marketing accessible to many more companies both big and small, meaning that specific techniques need to be incorporated to stand out from the noise and generate results. One strategy that has become popular across industries is cross-channel marketing. But what is cross-channel marketing? In this blog we will be defining it, looking at some benefits and disadvantages, and explaining how you can incorporate an effective cross-channel marketing campaign for your business. What is Cross-Channel Marketing?Cross-channel marketing is a holistic strategy that involves [...]

501, 2024

Navigating the Digital Migration: Overcoming Challenges in Omni-Channel Communications

January 5th, 2024|Categories: Non classé|

Navigating the Digital Migration: Overcoming Challenges in Omni-Channel CommunicationsIn today's fast-paced digital world, organizations are constantly seeking ways to enhance their customer experience. Omni-channel communication stands out as a key strategy in this endeavor. However, the journey is not without its challenges. Here, we explore how companies can navigate these challenges to provide a seamless and consistent communication experience across various platforms like email, social media, phone, and interactive touchpoints.Staging the Omni-Channel Strategy: Four Key Themes1. Simplifying the ComplexChallenge: Managing multiple communication channels effectively can lead to complexity and risk, especially when dealing with different technology, processes, and business ownership.Solution: [...]

1011, 2023

How To Provide Ideal Healthcare Customer Communications

November 10th, 2023|Categories: Non classé|

How Provide Ideal Healthcare Customer CommunicationsBeing able to communicate with patients accurately as a healthcare provider is key and can ultimately save lives. Like any other industry, providing accurate customer communications to healthcare customers is important if you want to maintain the happiness of your customers. So how can you provide the ideal customer communication in the healthcare industry? In this blog, we will cover this as well as the potential benefits of doing so.Benefits of great healthcare customer communicationsBy offering great healthcare customer communications, your customers and patients will easily be able to understand the processes and what the [...]

709, 2023

Sefas is Recognised as a Leader in Global Customer Communications

September 7th, 2023|Categories: Non classé|

Over the last 2 years, four independent analyst companies have recognized Sefas as one of the global leaders in Customer Communications solutions.The Aspire Leaderboard (2023) describes Sefas as a leader and goes on to say “Sefas's omni-channel communications hub is a new vision, based on a single platform that can drive communication transformation across a variety of use cases. Sefas is in a good position to help its clients unlock benefits (of improved CX) by transforming critical communications produced on legacy systems and make them available in a digital-first omni-channel future.” Learn more here.In 2022 IDC’s Marketscape Cloud CCM report [...]

609, 2023

Automate Customer Communications With CCM Software

September 6th, 2023|Categories: Non classé|

There has been a boom in customer expectations for businesses they purchase from recently. This simply comes down to the convenience of communications between customers and businesses in 2023. There is instant two-way communication available between customers and the companies that they purchase from. This means customers expect quick and instant reactions from businesses, they want regular communications regarding their orders, potential offers available to them, and more. This can be challenging for you to offer as a business, however. How can you automate customer communications in order to make the process as simple as possible? In this article, we [...]

1207, 2023

7 Ways For Effectively Protecting Customer Data

July 12th, 2023|Categories: Non classé|

When running a business, it is inevitable that you are going to have to collect customer data in order to provide a positive service to your customers. Whether it is email addresses, billing addresses, full names, payment details, and more. With this in mind, protecting customer data needs to be an important priority for your business. If you have ever seen the news when a customer data breach occurs, the results for the business involved can be expensive or even change the future of the business altogether.Regardless of what kind of business you are running, there is unfortunately a risk [...]

1207, 2023

Managing Customer Experience In 2023

July 12th, 2023|Categories: Non classé|

Running a business in 2023, more than any other time in history relies upon providing the best possible customer experience. Whether it is going above and beyond to offer additional support after a customer makes a purchase, or smiling through a particularly harsh bit of feedback to then offer an alternative solution. Managing customer experience is going to be one of the most important things for every business in 2023 and beyond. So how can you improve your customer experience management? In this blog, we will be covering 5 different ways that you can effectively manage your customer experience. So [...]

2106, 2023

Where Is Customer Experience Heading In 2023

June 21st, 2023|Categories: Non classé|

Customer Experience (CX) is a constantly evolving concept that tends to roll with the times. Often, businesses will innovate and provide improvements to their customers that expand the customer experience. These improvements will then move industry-wide and eventually even become a norm across a number of different industries. So how can your business remain on top of these trends and decide which ones to implement? In this article, we will be covering exactly what trends are going to be big for Customer experience in 2023 and which ones we think are the most important to get right primarily.Hyper-PersonalisationCustomer experience in [...]

2106, 2023

Customer Experience In The Tourism Industry

June 21st, 2023|Categories: CXM|

The tourism industry was one of the hardest hit by the COVID 19 pandemic in 2020. In the UK all travel was suspended indefinitely with all holidays having to be postponed or cancelled for this reason. Since then we have returned back to a new normal way of living with no restrictions currently in place. However, the travel industry at large has had to implement some major changes in order to remain competitive. Customers have become accustomed to purchasing things such as holidays online. In order to stand out and remain competitive, businesses in the tourism industry will need to [...]

1705, 2023

How To Craft The Ideal eCommerce Customer Journey

May 17th, 2023|Categories: Non classé|

What is an eCommerce Customer Journey?An eCommerce customer journey is the route that potential customers take from discovering your brand all the way to when they have completed a purchase and become brand advocates. Many different factors can impact this and it can be challenging to know where to begin when crafting a customer journey that will be effective for your business. In this blog we will be covering:The full eCommerce customer journey How understanding this journey can support your business Some simple ways that you can improve your customer journey How Sefas can support you with this What are the main stages of [...]

1705, 2023

What Is The Digital Banking Transformation?

May 17th, 2023|Categories: Non classé|

The digital banking transformation involves turning traditional banking services into online instantly accessible platforms for customers. The goal is to provide a positive user experience with omni-channel banking solutions that allow customers to access their financial information easily. Whether it is an online bank statement designed to save paper and provide extra security to the end user, or allowing customers to send a payment with secure authentication APIs in place. This evolution to online banking has been on the horizon for a while. So how can your business stay on top of the changes in the industry? To answer this [...]

604, 2023

6 Ways To Provide A Positive CX In Insurance

April 6th, 2023|Categories: Non classé|

What is CX in insurance?Customer experience (CX) can simply be defined as how the customer finds the process of interacting with a business. CX in insurance like in many different industries has encountered a number of different innovations in recent years. The insurance industry in particular has often been slower in this area, as it was often expected that there will be a churn of policyholders regardless of any positive CX implementations. However, consumers are becoming much savvier and have less time than ever before for needless and long communications processes. So as an insurance provider, how can you work [...]

604, 2023

What Are The FCA’s Consumer Duty Regulations?

April 6th, 2023|Categories: Non classé|

FCA Consumer Duty Summary The Financial Conduct Authority (FCA) has started to introduce a series of regulations as part of a new consumer duty. This new consumer duty aims to improve how firms serve consumers fundamentally. It will set higher and clearer consumer protection standards across financial services, requiring firms to put their customer's needs first. Consumers will need to be presented with accurate communications that they can understand, products and services that meet their needs, and the required level of customer support to make the best possible decisions. Some of the key FCA Consumer Duty regulations will require firms to:End rip-off [...]

802, 2023

5 Tips For Building An Omni-Channel Customer Journey

February 8th, 2023|Categories: Non classé|

What is an omni-channel customer journey?An omni-channel customer journey is simply a unified experience for your customers across platforms. Whether it is filling out a form on your website and receiving an automated email with their preferred information, or a customer reserving an item online to then go in-store and collect it. Creating an omni channel customer experience is vital for any business in 2023. With a traditional customer journey, each of these touchpoints would be separate and sometimes not even relate to each other at all. Brands are now linking each of these touchpoints together to create a much-improved [...]

802, 2023

CCM and CRM – What Is The Difference?

February 8th, 2023|Categories: Non classé|

Customer Communications Management (CCM) and Customer Relationship Management (CRM) are two concepts built around how companies communicate and deal with their customers. CCM allows a business to manage how its communications are created and distributed with ease. CRM is focused on the collection of customer data during interactions, this data is then used to improve these interactions in the future.CCM Vs CRM - What Are The Key Differences?CRM FeaturesWith CRM software a business is able to store all of the collected information regarding their existing customers. This can then be shared across the relevant teams that need access to this [...]

1901, 2023

How To Connect With Your Customers Using CCM

January 19th, 2023|Categories: Non classé|

As a modern business, it is important to make your customers feel valued through your customer communications. If you are curious about how to connect with your customers, we believe that CCM is a surefire way to do so. CCM stands for customer communications management which is usually a piece of software that enables a business to manage its communications across a variety of platforms. In this blog, we will be giving you some of the ways that you can use CCM to connect with your customers.How to connect with your customers using CCMSegment your customers into relevant groupsAn easy [...]

1901, 2023

What Is Email Marketing CRM?

January 19th, 2023|Categories: Non classé|

What Is Email Marketing CRM And How Can It Help Your Campaigns?Email marketing is a huge part of marketing strategy in business. Email marketing is an easy way to get your key business promotions out to your existing customers, as well as potential leads. However, if you are not careful with your approach you will potentially alienate your current customers and push them away. This is where email marketing CRM (Customer relationship management) can come in to help. Building a relationship with your customers that is based upon mutual benefit can be challenging. Using CRM can make this easy. Let's [...]

901, 2023

Sefas is awarded Gold in 2022 Ecovadis Sustainability Ratings

January 9th, 2023|Categories: Sefas News|

EcoVadis has rated Sefas in the top 97th percentile of companies. Sefas Innovation, a Bristol-based technology company, having completed the annual evidence based assessment of their environmental, social and corporate governance (ESG has earned Gold for a second year running in the EcoVadis sustainability ratings. Sefas were well positioned to achieve this high standard due to their existing ISO 9000 Quality Management & 14001 Environmental Management certification, and long established Corporate Social Responsibility (CSR) policies. What is EcoVadis? EcoVadis assesses and provides industry standard sustainability ratings covering a range of CSR issues grouped into four themes: Environmental, Labour & Human [...]

201, 2023

5 Benefits Of Document Automation For Your Business

January 2nd, 2023|Categories: Non classé|

What are the benefits of document automation for your business?In 2024 we are seeing a real push towards a digital future in both our personal and working lives. With the rise of AI and the ever-changing digital landscape, it is important as a business owner that you are able to keep up with the times and on top of any big changes. One of these changes is the rise of document automation. Document automation allows businesses to automate the document creation process, which can often prove to be very tedious, error-prone and inefficient. Creating company documents is a process that [...]

612, 2022

How Your Business Can Benefit From CCM Automation

December 6th, 2022|Categories: Non classé|

How You Can Craft Your Ideal Customer Communications With EaseMany businesses are looking for ways to cut costs and make their processes more efficient. One way that they can achieve this is through CCM automation. This stands for customer communications management automation. Essentially, this will involve the business in question using customer communications management software to create their communications and then automating some of these processes to make their lives easier. Using CCM software is a great way to speed up the customer communications process in general.How CCM can support your businessCCM software will enable your business to create compelling [...]

612, 2022

How To Use CRM To Increase Sales This Black Friday

December 6th, 2022|Categories: Non classé|

With Black Friday now on the horizon, many businesses are preparing for an influx of sales and, hopefully, revenue. The last weekend of November presents consumers with the opportunity to purchase some high-end products and brands at reduced prices. However, this also allows a variety of SME's to provide a great offer to consumers and boost their sales. With strategic marketing and the right offer in place, many businesses can see an exponential increase in sales over the weekend. Using CRM across your company's communications can help your business  increase sales from within your current customer database.What is CRM?CRM stands [...]

1611, 2022

What Are The Hidden Benefits Of Customer Complaints?

November 16th, 2022|Categories: Non classé|Tags: , , , |

How your business can take advantage of customer complaints As a business owner, it can be hard to focus on the negatives when it comes to your business. You believe (as you should) that your product is exactly what your customers need. You and your team put every effort into making it exactly what it needs to be. This can often mean that some businesses will ignore negative reviews and customer complaints or dismiss them as irrelevant. This is a big mistake however and in this article, we will be going over some of the hidden benefits of customer complaints. [...]

111, 2022

What Are The Benefits Of Professional Services For Small Businesses?

November 1st, 2022|Categories: Marketing, Non classé|Tags: |

When running a small business you will start to find that there are multiple skills gaps within that need to be addressed. You can address these by hiring new staff for those areas. However, in the beginning, money is often tight. It can be difficult to stretch this into hiring many new employees at once. This is where using professional services specifically tailored to small businesses can help. Hiring a small business consultant who is an expert in a certain field can really be a lifesaver in the first couple of years for your business. These experts often have many [...]

2610, 2022

What Makes A Good CCM Tool?

October 26th, 2022|Categories: Non classé|

Are you looking for a way to create the best customer communications for your business? Well then, in order to take your communications game to the next level you will need to pick up a CCM tool. But what is customer communications management? We have a blog that goes more in-depth on this however we will briefly define this for you now.  Customer communications management is used when you are looking to take charge of your customer communications. It usually involves creating a method for how communications will be created and released that is effective, simple, and on-brand every single [...]

2610, 2022

Creating A Customer-Centric Strategy For Your Business

October 26th, 2022|Categories: Non classé|

Many businesses would love to argue that they use a customer-centric strategy. Of course, the main objective for a business is to ensure the customer has a good experience! Most business owners can see that this is the most important factor for a sustainable business strategy with room for growth. However, when you clearly define exactly what a customer-centric business strategy you will find that some need to head back to the drawing board. So within this blog, we will be clearly defining what a customer-centric strategy is, before providing you with 4 brilliant tips to get you going. Just [...]

1409, 2022

Is Your Business Targeting The Right Audience?

September 14th, 2022|Categories: Marketing|Tags: , , |

I am going to start this blog with a simple question. Do you believe your business is targeting the right audience with its marketing campaigns? The answer may be "no" if you are reading this blog. But not to worry because this is an easily overlooked step in marketing. This means that you are already ahead of your competitors simply by being here. In this blog, you will find the steps you need to follow to find your ideal target audience online, what content to create, and how to adjust your campaigns based on real-time data. So without further ado, [...]

509, 2022

What Are The 5 Key Benefits Of SaaS For Your Business?

September 5th, 2022|Categories: Cloud|Tags: , |

In this blog, we will be going over the 5 key benefits of SaaS for your business. But what is SaaS? Software as a service (SaaS) is taking over a number of different industries, particularly since the COVID 19 pandemic. SaaS essentially involves your company paying a subscription whether monthly or annually. They will then gain access to a piece of software that would normally have to be paid for outright. This means that you are able to constantly keep on top of any new changes in software, as upgrades are (often) free with your subscription. #1 Cheaper than buying a [...]

209, 2022

Sefas Announce New Partnership Manager

September 2nd, 2022|Categories: Sefas News|Tags: , |

Sefas UK is pleased to announce the appointment of Steve Narancic as Partner Manager, UK, DACH & Nordics, effective September 1st, 2022. This is an additional role for Steve, who will also continue in his Business Development Management role focused on Strategic Communication Outsourcers and the Utility market. Since Steve started at Sefas 3 years ago, he has proved his value to the company in multiple ways and has rapidly become an invaluable member of the team. Previously at Canon Europe as the EMEA CCM Subject Matter Expert, and before that some 10 Years of experience in the CCM and [...]

2208, 2022

How to Plan Projects Effectively

August 22nd, 2022|Categories: Cloud, Financial Services|Tags: , , , , |

It is difficult to keep on top of an entire project, especially if you do not have a clear and structured plan in place. Fail to plan and plan to fail as they say. Plans bring structure to any project, as well as a series of clear goals that when completed ensure success for you and your team. Plans also help to ensure that everybody is on the same page. With many moving parts,  collaboration is often a vital and under-utilised part of project planning. Giving everyone involved a clear outlook on the plan and instant updates as each stage [...]

1608, 2022

What is Cloud Financial Management?

August 16th, 2022|Categories: Cloud, Financial Services|Tags: , , , , |

The cloud is becoming a saving grace for many companies in the modern era. With the rising costs of running an office and individual servers, having a cloud based service to run your various pieces of software really simplifies the process. However the companies providing these services know this, so with demand comes an increase in cost for the end user. This can end up making the savings from migrating to the cloud almost negligible, reducing the reasons to make the switch. As an organisation, implementing a cloud financial management plan is a good way to weigh up the costs [...]

1508, 2022

5 Key Points on the Future of CXM Technology

August 15th, 2022|Categories: CXM|Tags: , , , , , |

The future of CXM (Customer Experience Management) technology is bright, with it being one of the fastest-growing ERP solutions available to businesses today. With all the talk about CXM solutions, it's easy to get lost in the key benefits they can bring you and your business. Read on to find out where CXM technology is heading, and how this can support your business today. Bringing together sales, operations and marketing One of the key features of CXM technology is bringing all of your customer data to one easily accessible platform. From sales and marketing to operations and finance, your teams [...]

908, 2022

7 Surefire Ways to Create Effective B2B Customer Communications

August 9th, 2022|Categories: CCM|Tags: , , |

7 Surefire Ways to Create Effective B2B Customer Communications Trying to stand out in the world of business can be hard these days, particularly in the B2B world, where everyone has a high-quality product to offer. However, the product cannot sell itself, so one way to stand out is to look at your B2B customer communications methods. Although customer communications and CRM have gained significant clout for how effective they are in marketing. This is mainly on a B2C basis, with many advancements being made in how these companies communicate using omnichannel strategies. So what we can do is look [...]

108, 2022

Aspire CCS Releases Their 2022 Leaderboard for CCM

August 1st, 2022|Categories: CCM, Sefas News|Tags: , , , , , , |

Sefas recognised as an international leader on the 2022 CCM Leaderboard Aspire, an independent analyst specialising in the "Customer Communications Management" (CCM) and "Digital Customer Experience" (DCX) market segments, has published its 2022 CCM leaderboard. This new edition once again positions Sefas among the world market leaders. What is the Aspire CCM Leaderboard? Every year, Aspire deciphers the market and analyses the solutions offered by the main CCM solution providers. 18 providers are analysed from a strategic, functional and technical point of view. The analyst sifts through all the functionalities of the different solutions in order to highlight their strengths [...]

1607, 2022

What is Omnichannel Communication?

July 16th, 2022|Categories: CCM, Omnichannel Communication|Tags: , , , |

Developing a sound business and customer communication strategy, evolving around up to date technology advancements and industry changes, is essential to staying on track with the demands and expectations of customers. This is otherwise known as an omnichannel strategy. Read our latest blog to find out what is and how an omnichannel strategy can help you and your business. What is Omnichannel Communication? In its essence, omnichannel marketing links your company's communication channels, such as Facebook, email and customer services, and creates a seamless customer experience. Unlike multi-channel communication, where customers see an advertisement and have to go in-store to [...]

1207, 2022

What is Document Accessibility?

July 12th, 2022|Categories: Cloud|Tags: , , |

Accessible documents are those that are easy to read by blind and low-sighted readers. This accessibility is vital for user experience, and with many tools already out there such as alt text, colour-blindness adjustments and screen readers, it only makes sense to do so. In this article, we'll examine some of the technologies that assist blind and low-sighted readers, as well as common methods for making documents more accessible.   Document Accessible Technology Braille - Using a braille embosser, documents can be printed in braille, so they can be used in team meetings where a blind or low-sighted person is [...]

507, 2022

Jean-Philippe Khristy appointed the new CEO of Sefas Innovation

July 5th, 2022|Categories: Sefas News|Tags: |

Sefas UK is pleased to announce the appointment of Jean-Philippe Khristy as Managing Director of Sefas Innovation France, effective June 15, 2022. He has also been appointed the Chief Executive Officer of the UK and US subsidiaries. Jean-Philippe Khristy takes over from André Vital, who recently retired after 11 years at the helm of Sefas. Jean-Philippe Khristy started at Sefas as a junior consultant more than 20 years ago. Promoted on merit, he gradually rose through the ranks: from Consultant, Project Manager, to Director of the consulting team at the European level, then recently Director of the Customer Relations division [...]

1606, 2022

Five Risks Associated with Cloud Computing

June 16th, 2022|Categories: Cloud|Tags: , , |

Cloud computing is the future of business for many reasons including reducing costs, the rise of home-working, as well as the extra reliability compared to traditional hardware storing data. However, it is important to understand the risks associated with cloud computing before diving in with your business's vital files. In this blog, we will cover what some of these risks are, and how they can be avoided. 1 - Levels Of Access Management One risk with cloud computing is the different levels of access available at any one time to your users. When this is mismanaged it can make attacks [...]

3103, 2022

What is A Document Management System?

March 31st, 2022|Categories: CCM|Tags: , |

When working with different file formats, on your own, or as a team, things can get fiddly. Some file formats are incompatible with certain applications and switching between file types can result in formatting errors on your documents. So what is a document management system (DMS) and how can it help? A DMS is used to provide an efficient solution for these file format changes. In this blog, we are going to highlight how this can really benefit your business moving forward. What is a Document Management System? A DMS is a virtual tool used by a company to store [...]

903, 2022

What is Customer Communications Management?

March 9th, 2022|Categories: CCM|Tags: , , , |

Whether it is providing a consistent message, ensuring all communications go out on time, or inspiring effective collaboration between teams. Customer communications management is a method for achieving all of this and more. Many companies struggle with at least one aspect of CCM. This is where customer communications management software comes in for a simple all-in-one solution to solve these problems.This software quickly becomes an essential tool for businesses who want to communicate with their customers effectively. So What Is Customer Communications Management Software? CCM software is a solution built to allow a business to create, write and send off [...]

1502, 2022

What is Digital Trust?

February 15th, 2022|Categories: CCM|Tags: , , , , |

Digital trust is defined by the amount of confidence that consumers have in technology, people, and processes to create a secure digital world. “Whilst overall confidence in digital technology has reached its highest level since 2015, it remains in the minority” revealed the latest barometer of French confidence in digital technology from ACSEL. Although 77% of the French population consider using digital technology as a way to make their daily lives easier, they remain wary about the use of their personal data from third-party companies. Ensuring trust across the entire data processing chain is at the heart of many digital [...]

1512, 2021

RPA in a Typical Organisation

December 15th, 2021|Categories: RPA|Tags: , , , |

This blog post is a quick review of how Robotic Process Automation (RPA) software is deployed as a solution, some five years after it became fashionable! RPA promised a lot and let’s say that the jury is still out on whether it lived up to the hype. Part of the rationale for writing this was to consider the use cases of some successful RPA deployments. A review of the various sales proposition statements for RPA reveals a consistent theme: “RPA automates repetitive tasks, allowing users to focus on more added value activities”. For many organisations, the application landscape is a [...]

2610, 2021

CapEx to OpEx: The Impact on Customer Communications

October 26th, 2021|Categories: CCM|Tags: , , , , , |

2020 will go down in History as a seminal Year for so many reasons, the key one being the impact that Coronavirus has had on Society and upon its impact on how business will work in the future. As they go forward into an uncertain economic World, organisations will be acutely conscious that every purchasing decision will need to be even more closely assessed than before, and that – if they can – they would rather not spend any money at all. Furthermore, faced with the sort of economic problems being forecasted such as low or non-existent growth, high redundancies [...]

2007, 2021

Sefas is Recognised as a Global CCM Leader

July 20th, 2021|Categories: CCM|Tags: , , |

I am proud to share with you that Sefas has been named as a 2021 leader in Customer Communications Management by independent analyst Aspire for the fourth year in a row. According to Aspire, "In 2020, Sefas accelerated the modernisation of its' platform and expanded their cloud-enabled offering with micro-services, containerisation and cloud/edge deployment capabilities. Sefas's omni-channel communications hub is a new vision, based on a single platform that can drive communication transformation across a variety of use cases" An important component of Sefas’s vision for its omni-channel communications hub is Conductor, a new, cloud-native orchestration solution designed to help organisations [...]

903, 2021

Sefas is Recognised as a Global Customer Communications Management Leader

March 9th, 2021|Categories: CCM|Tags: , |

I am proud to share with you that Sefas has been named as a 2021 leader in Customer Communications Management (CCM) by independent analyst Aspire for the fourth year in a row. According to Aspire, "In 2020, Sefas accelerated the modernisation of its' platform and expanded their cloud enabled offering with micro-services, containerisation and cloud/edge deployment capabilities. Sefas's omni-channel communications hub is a new vision, based on a single platform that can drive communication transformation across a variety of use cases". Aspire states, "We like Sefas's fresh focus on bring omni-orchestration to downstream print-production environments. Maintaining flexible, high-performance data processing [...]

710, 2020

Sefas’s Hybrid Mail Solution Supports Students During the Pandemic

October 7th, 2020|Categories: Local Government|Tags: , , |

HC Hubmail, Sefas's hybrid mail solution supporting students to overcome digital disconnection during the pandemic Docaposte, a trusted third party in the public sector and its subsidiary Sefas has provided the French Ministry of Education with expertise in digital platforms, including HC Hubmail  and their production capacities to set up a support system for students in difficult situations such as digital disconnection for nearly 200,000 students.. To enable teachers to send homework by post to isolated identified students and allow their parents to send them back free of charge, Sefas made its HC Hubmail platform available to schools. The web [...]

1809, 2020

Artificial Intelligence at the Sefas Lab

September 18th, 2020|Categories: Artificial Intelligence|Tags: , , , |

Deep learning to optimise the recovery of your document flows in Harmonie Communication Suite One of Sefas’s historic businesses is the automated processing of large volumes of documents. Originally, Sefas software was intended to compose document processes (invoices, pay slips, etc.) but also to reengineer pre-composed documents from other sources in order to be converted and then transformed. These workflows used by our software were formatted for printing in the appropriate Print Description Language (PDL) such as PDF, AFP, PCL, PostScript. Sefas embraced early concepts of multi-channel management by introducing capabilities to manage fax output, email attachments and simple text [...]

2808, 2020

“Remote First” – Unlocking Customer Journeys

August 28th, 2020|Categories: Financial Services|Tags: , , , , |

I recently read a published report describing how the COVID-19 pandemic will accelerate Digital Financial Services; significantly, the report highlighted the need for Financial Services companies to have a “Remote First” mind-set. This is unsurprising when we look over the past number of weeks and consider the way consumers have rapidly adapted to interact and do more and more business online, using in some cases new channels such as  Zoom, Amazon, Deliveroo etc. This paradigm shift is likely to create a significant opportunity for Financial Services companies by breaking down past reluctance and use better ways of engaging. It’s  easy [...]

2704, 2020

COVID-19: Docaposte and Sefas mobilised to offer their customers solutions adapted to the health crisis

April 27th, 2020|Categories: CCM, Local Government|Tags: , , |

Lockdowns imposed overnight has led millions of businesses of all sizes to find the most appropriate solutions to their business needs. Organisations found themselves with needs that they had not necessarily identified beforehand or which were not part of their priorities. The lockdown has changed their strategies and behavior. Some companies that had not yet taken the step of digitising their processes have found themselves slowed down or even blocked in carrying out some of their exchanges or transactions, among the most common such as signing a document, sending registered letters, archive documents… And even in organisations that have already [...]


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