Think about the last time you contacted a company. Maybe you checked an email, opened an app notification, or received a letter [...]

You’ve spent months perfecting your brand: the tone, the logo, the colour palette. But then you open an email your company sent [...]

Think about how many ways your business connects with customers every single day: an email confirming an order, a text reminder, a [...]

Have you ever opened a bill and spotted an error straight away? Or received two letters from the same company that completely [...]

Picture the scene: You’ve spent years building strong relationships with your customers. Then one email goes to the wrong person, or worse, [...]

Did you know that 73% of customers say customer experience is a key factor in their buying decisions but less than half [...]

Have you ever tried to sort out a bill online, only to get three different reminders, one by post, one by email [...]

You’ve done it, your customer hit the “buy” button. Great! But now what? Most businesses stop talking once the sale is made. [...]

Whether it’s a question about a payment, a complaint or a request for information, things have got a lot more complicated. You're [...]

Crisis communication is often the first thing your customers notice when something goes wrong. And it matters more than you think. According [...]