How Will Omni-Channel Banking Benefit Your Bank’s Marketing Strategy?
Banks that prioritise the customer experience give themselves the best opportunity to maintain and grow their customer base. Customer demands are consistently [...]
The Evolution of Digital Communications Strategies in Banking
Digital communications in banking have become essential for staying connected with customers. Over the years, banks have shifted from traditional methods like [...]
What Is The Health Insurance Customer Journey
Our lives would not be the same without health insurance, which provides access to important medical care and financial protection. The health [...]
5 ways to optimise the car insurance customer journey
In today’s competitive car insurance market, creating a smooth and satisfying car insurance customer journey is more important than ever. Customers expect [...]
How does CCM factor into the digital transformation in finance
Did you know that over 70% of financial institutions are accelerating their digital transformation efforts to stay competitive in today’s fast-paced market? [...]
AI In Customer Communications For Insurers
AI has become a part of our daily lives rapidly over the last three to four years. With the rise of ChatGPT [...]
What does the EU AI Act mean for the use of AI in insurance?
The proposed AI Act by the European Union carries significant implications for applying artificial intelligence (AI) within the insurance sector. This Act [...]
How Does CCM Fit Into The Digital Transformation Of Utilities?
In the fast-changing world we live in, utilities—like electricity, water, and gas providers—are using new technology to improve how they work and [...]
How to improve customer retention with effective CCM strategies
In today’s competitive market, maintaining customer loyalty is more challenging than ever. Effective Customer Communications Management (CCM) plays a crucial role in [...]
What Is Customer Journey Mapping?
Customer journey mapping is an excellent tool that gives a visual presentation of the entire process a customer goes through when interacting [...]