As a modern business, it is important to make your customers feel valued with your customer communications. If you are curious about how to connect with your customers, we believe that CCM is a surefire way to do so. CCM stands for customer communications management which is usually a piece of software that enables a business to manage its communications across a variety of platforms. In this blog, we will be giving you some of the ways that you can use CCM to connect with your customers.
How to connect with your customers using CCM
Segment your customers into relevant groups
An easy way to ensure that your communications can connect with your customers in a more impactful manner is to segment your customers into more specific groups. This will enable you to craft more targeted communications tailored to each group’s shared characteristics. This means that each group will feel more personally addressed and this will make them more inclined to read your messages and follow your CTAs.
Allow your customers to choose their marketing preferences with an automated system
The customer is king. The main objective of any communication should be to build and maintain a relationship with your paying customers. A simple way to do this is to ensure that your customers can choose which emails they receive from your marketing department. For example, you may send out monthly updates on the business. The customer may not want to receive this as they only expect to receive their receipts from purchases. With CCM software you can orchestrate these situations. For example, you can give your customers options for what emails they receive when they sign up. This is automated so that you do not have to worry about keeping track of who has chosen what options.
Use the right level of personability depending on what your business does
When crafting your customer communications it is important that you are using the right level of personability depending on the type of business that you are. For example, a lawyer will often send formally written emails. Whereas an up-and-coming party event company will likely use much more laid-back and humorous delivery to fit with the relaxed vibe their customers often feel at these events. With CCM software you will be able to design communications templates to ensure that any communications created all fit into a certain mold.
Send out seasonal emails with your latest offers
Most businesses tend to have seasonal offers that they use to attract both new and repeat customers. By segmenting and choosing which customers will be more likely to convert with each of these offers before sending any emails out. You will be able to really improve the click-through and conversion rates of any email campaign. As well as increasing sales overall. With CCM software you can segment and separate your audience. You can then craft templates for your seasonal emails and make the whole process both more effective and simple to complete
So that is how to connect with your customers
So there we have it, 4 ways to connect with your customers using CCM software. Here at Sefas, we offer the HC Suite which is our own expert CCM software solution incorporating 5 pieces of software into one neat package. With this software, you will have all of the tools that you need to craft your customer communications with ease. To find out more, get in contact today.