Sefas and ARGenesis announce partnership to improve Customer Experience in the Insurance Industry through state-of-the-art actuarial and analytics functionality allied with market leading Customer Communication Management technology
The partnership will help improve customer experience in the insurance industry through the automation of documents centered around leveraging data science and advanced analytics, driving strategic business growth for their clients.
London, U.K., 03 June 2025 – Sefas Innovation Ltd, a specialist developer of Customer Communications Management (CCM) software to enhance customer experience across digital and physical channels, today announced a partnership with ARGenesis.
ARGenesis is a Generative AI company that delivers actuarial services (including regulatory sign-off), data services, artificial intelligence (including Generative AI), and data science. This collaboration will enhance the understanding of the compliance and legislation inherent within the insurance industry through the added value that Sefas’s Harmonie Communication Suite CCM solutions will bring to ARGenesis’ analytics capabilities.
They aspire to be the most trusted external Actuarial, Data Science, Artificial Intelligence & Data Services advisor by providing independent advice and support to help achieve the strategic goals of their clients.
Sefas’s Harmonie Communication Suite empowers customer communications departments to create, transform enhance and deliver customer-facing print and digital documents securely and at scale to any recipient, to meet individual communications channel preferences and personal accessibility needs. In addition, Harmonie Communication Suite Customer Experience platform enables integration to existing legacy technology where needed, enabling Sefas to add value without the need for expensive and time-consuming migrations.
The implementation of both solutions involves minimal changes to operations and legacy applications while delivering new capabilities that are aligned with the drive for automation, lower costs and greater efficiency.
The partnership also strengthens ARGenesis’s position as a key enabler of SaaS adoption within the regulated industries such as finance and insurance, further demonstrating ARGenesis’ ability to transform critical business processes and deliver significant value.
Asif John, Managing Director of ARGenesis stated “We are thrilled to announce our strategic partnership with Sefas Innovation, a leading customer communication management solutions providor with ARGenesis, a GenAI company that delivers Actuarial, Data Science, Artificial Intelligence & Data Services provider. Together, we empower insurers to deliver hyper-personalised policies, streamline compliance, and drive data driven decision making transforming how risk meets customer experience. This partnership enhances the value proposition for both ARGenesis and Sefas customers.”
Sefas UK COO Dave Chilman added, “We are delighted with the signing of this partnership, the first step in a strengthened collaboration between Sefas and ARGenesis. Our companies share the same vision for the evolution of customer communications globally, by offering businesses the ability to create better customer journeys with unified management of the omnichannel customer experience”.
About ARGenesis
ARGenesis is a GenAI company that delivers actuarial services (including regulatory sign-off), data services, artificial intelligence (including Generative AI), and data science. Their offerings are backed by advanced software solutions and expert consultancy services, helping clients unlock value through innovation and compliance across all industries.
The company offers proprietary tools and techniques to harness data, machine learning, and artificial intelligence:
GenieAPP: A customizable solution for creating bespoke expert systems.
GenieUs Ecosystem: A platform that supports the development of cutting-edge data science and AI solutions, including fraud detection, predictive modeling, and IoT applications.
As a technology company with expertise in multiple data sources, ARGenesis assists clients in constructing robust data infrastructures. This ensures that data is translated into valuable information and business insights, fueling effective decision-making and increasing profitability. By combining these elements, ARGenesis aims to deliver demonstrable and quantifiable results, positioning itself as a trusted external advisor that provides independent advice and support to help clients achieve their strategic goals.
About Sefas
Sefas is a leading provider of software for creating, producing and managing personalised customer communications. Sefas’s Harmonie Communication Suite allows users to create, transform and enhance customer-facing documents, across print and digital channels, with real time tracking and interactive management.
Sefas solutions are used by many of the world’s leading financial services organisations and business process outsourcers to produce complex, high-volume and mission critical documents fast, securely and accessible to all recipients. HCS’s scalability can be enhanced with software solutions provided by parent company Docaposte.
Sefas has supported the evolution of personalised correspondence and the digital transformation of customer communications for more than 30 years.