What does the EU AI Act mean for the use of AI in insurance?
The proposed AI Act by the European Union carries significant implications for applying artificial intelligence (AI) within the insurance sector. This Act [...]
How Does CCM Fit Into The Digital Transformation Of Utilities?
In the fast-changing world we live in, utilities—like electricity, water, and gas providers—are using new technology to improve how they work and [...]
How to improve customer retention with effective CCM strategies
In today’s competitive market, maintaining customer loyalty is more challenging than ever. Effective Customer Communications Management (CCM) plays a crucial role in [...]
What Is Customer Journey Mapping?
Customer journey mapping is an excellent tool that gives a visual presentation of the entire process a customer goes through when interacting [...]
How to make accessible communications in insurance
In the insurance industry, accessible and inclusive communications are critical. Without them, customers with disabilities may face difficulties understanding policies, filing claims, [...]
Sefas Is Attending The Digital Transformation In Insurance Conference
Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May [...]
Multi-Channel Strategy Or Omni Channel? Which Should You Use?
As we head into 2024 it is more important than ever to have a concrete marketing strategy to support your marketing efforts. [...]
What Is Insurtech And How Will It Evolve Customer Communications?
Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May [...]
How To Provide Great Customer Engagement In Banking
What is customer engagement? Customer engagement is how your business (in this case, a bank) interacts with its customers and develops a [...]
7 Banking Customer Experience Trends To Look For In 2024
The banking customer experience has evolved over the years, creating a new level of customer expectations and standards that need to be [...]