Multi-Channel Strategy Or Omni Channel? Which Should You Use?
As we head into 2024 it is more important than ever to have a concrete marketing strategy to support your marketing efforts. [...]
What Is Insurtech And How Will It Evolve Customer Communications?
Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May [...]
How To Provide Great Customer Engagement In Banking
What is customer engagement? Customer engagement is how your business (in this case, a bank) interacts with its customers and develops a [...]
7 Banking Customer Experience Trends To Look For In 2024
The banking customer experience has evolved over the years, creating a new level of customer expectations and standards that need to be [...]
8 Ways You Can Create Ideal Insurance Communications
Sefas’s Head of Financial Services Markets Karen Peters will be attending the Digital Transformation in Insurance Conference 2024, taking place from May [...]
Customer Experience In The Tourism Industry
The tourism industry was one of the hardest hit by the COVID 19 pandemic in 2020. In the UK all travel was [...]
5 Key Points on the Future of CXM Technology
The future of CXM (Customer Experience Management) technology is bright, with it being one of the fastest-growing ERP solutions available to businesses [...]