Email marketing is a powerful tool that helps businesses connect with their customers, and it's essential in the insurance industry. Building solid [...]

Banks that prioritise the customer experience give themselves the best opportunity to maintain and grow their customer base. Customer demands are consistently [...]

Celebrating Sustainability Excellence: Sefas Receives Gold Medal from EcoVadis Sustainability has become a central focus for businesses aiming to make a positive [...]

AI has become a part of our daily lives rapidly over the last three to four years. With the rise of ChatGPT [...]

The proposed AI Act by the European Union carries significant implications for applying artificial intelligence (AI) within the insurance sector. This Act [...]

In the fast-changing world we live in, utilities—like electricity, water, and gas providers—are using new technology to improve how they work and [...]

In today’s competitive market, maintaining customer loyalty is more challenging than ever. Effective Customer Communications Management (CCM) plays a crucial role in [...]

Customer journey mapping is an excellent tool that gives a visual presentation of the entire process a customer goes through when interacting [...]

In the insurance industry, accessible and inclusive communications are critical. Without them, customers with disabilities may face difficulties understanding policies, filing claims, [...]